Creative Junk Email

Junk Email I like to read

I know it sounds crazy that I would like to read junk email. Because I don’t.  Mostly I just delete it all. However, I did get one piece that was extraordinary. I actually read the entire thing.  I will not include the link to the sales pitch which was cleverly embedded into the story.  And please, don’t send me things like this because most just ends up in my trash folder and if it is not sent there automatically, I send it there myself. 

I am only including it here because I like the creativity of it all.

It's always nice when someone takes the time to be creative

Anyway – here is the email I received.


Forty years ago, an Army helicopter pilot flying over a tundra plateau saw a group of caribou. Thinking something looked weird; he circled for a closer look. The animals, dozens of them, were dead. The pilot reported what he saw to the Alaska Department of Fish and Game. The caribou, 48 adults and five calves, were lying in a group. The way their carcasses rested showed no signs that the animals had been running from a predator. As word spread of the 53 dead caribou, people speculated what might have killed them: Nerve gas, toxic waste or some other dark secret from the Army post nearby, flying saucers? The Alaska Department of Fish and Game sent wildlife disease specialist Ken Neiland to the site, about 33 miles southwest of Delta Junction. Glenn Shaw, a young atmospheric scientist from UAF’s Geophysical Institute, went with him. Shaw had studied lightning before. From the air, the scientists saw a clue to the animals’ death, a giant "Lichtenberg figure" etched into the ground near the carcasses. A Lichtenberg figure is a pattern of cracks extending from a central bullseye. Upon landing, Shaw and Neiland saw signs of bears and eagles that had scavenged the carcasses to the point where Neiland could obtain few samples of internal organs for necropsy. After seeing nine individual spokes that had ripped the tundra in tortuous paths, Shaw knew what killed the caribou. "From what I saw out there and from what I’ve seen in the past, I’d say the probability that those caribou were done in by lightning is 99 percent," Shaw told Fairbanks Daily News-Miner reporter Ed Martley. Shaw, a professor emeritus at the Geophysical Institute, said that four-legged animals are more prone to electrocution by lighting than human beings because the span between a caribou’s four legs allows a greater (link to product was inserted here)  electrical charge to build between them. He said the ground was probably also wet, which led to greater conduction during the lightning strike. He concluded in a paper that the height of the caribou probably had little to do with attracting the lightning strike, and that the animals were just in the wrong place at the wrong time. He ended his paper with the rough estimate that a similar lightning strike will kill a group of caribou once every 25 years in Alaska. Veteran Alaska biologists remember the June 1972 event and say that nothing like it has happened since. "I can’t think of any," said Ken Whitten, a longtime caribou biologist for the Alaska Department of Fish and Game (link to product inserted here)   "But it certainly happens with elk and (link to product here) bighorn sheep in the Rockies." "I think it is quite rare," said Jim Davis, a biologist who retired from the department of Fish and Game in 1990. "I think avalanches and drowning are infinitely more frequent than (caribou deaths by) lightning strikes." Biologist Steve Arthur has studied northern caribou for years and has seen evidence of caribou triggering avalanches. "Flying around in the Brooks Range in wintertime, we’ve seen tracks running into avalanche chutes and not coming out the other side," he said. Davis remembered a 1984 incident in Quebec where about 10,000 caribou drowned while crossing the Calcaire Falls of the Caniapiscau River. That massive die-off sparked debate about the role of a dam and reservoir built upstream. Alaska probably has not seen another incident like the lightning strike of 1972, but there’s a lot of country out there, Whitten said. "We just don’t have the density of people in Alaska to see all these things," he said. In his 1973 paper, Shaw concluded the same thing about the bigness of Alaska: "No doubt mass mortality of gregarious species of wildlife by lightning stroke occur more often than is indicated by the paucity of records in the literature." Since the late 1970s, the University of Alaska Fairbanks’ Geophysical Institute has provided this column free in cooperation with the UAF research community. Ned Rozell is a science writer for the Geophysical Institute. This column first ran in 2007.

Being the science geek I am, I actually enjoyed this story. But I have no intention of ever purchasing from the company whose link was embedded and I have no idea why they seem to have hired a group of idiots to post in comments on websites and include these links because this isn’t the first time I’ve seen comment spam from this company – which is actually well known. From a moderator’s perspective, all it does it take up time to delete them and convince me never to purchase from them ever.

Most sites are moderated, mine are, so if you post spam in the comments, it will be deleted and all you have done is waste my time. It won’t even get seen by anyone. Still, always nice when someone tries to be creative even when they are doing something crappy.

For the record, if your desire is to get people to vow never to purchase your products go ahead and leave spam that I will delete. Please remember, there are real people whose time you are taking up with pointless busy work with prevents them from creating really cool stuff because they are so busy deleting your nonsense.

What are your pet peeves about junk email?